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You could find the best flyer maker in existence, but the question would still stand: digital or physical? Digital vs. physical has become an age-old struggle ever since digital marketing started replacing physical means. But is one option truly better than the other? And which one should you opt for? Let’s find out.

Digital Flyers

Pros:

●      No Specific Size Requirements

Unlike physical options, digital flyers don’t need to be a specific size. This makes them much more flexible regarding the content you can add.

●      Cost-effective

Flyers are generally considered a cost-effective marketing tool but making a digital flyer is still much cheaper than making a physical one. You can make a good digital flyer for free using the tons of free flyer makers and templates available on the internet.

●      More Engaging

With the help of links, videos, slide shows, and social media buttons, digital flyers can be a lot more interactive than physical ones, boosting engagement. According to a study by the Postal Service Office of Inspector General (OIG), digital publications and ads perform better in three categories: engagement, memory retrieval, and grabbing public attention.

●      Easy to Distribute

Traditional printed flyers have long struggled to reach a wide audience. They’re not targeted enough, and you need to hire people to distribute them on the street. Compared to that, their digital counterparts can be distributed within minutes with just a few clicks of a button.

●      Lack Geographical Limits

Digital flyers lack geographical limits, allowing you to reach your target audience no matter the state, country, or continent. This is especially useful for online businesses and saves you the hassle of having to pay and manage physical distributors.

●      Performance Statistics

In contrast to physical flyers, digital alternatives offer real-time statistics, so you can track performance and improve your marketing strategy. You can see impressions, time spent, clicks, what elements your audience interacted with, and more. Plus, since you don’t have to print anything, you can make as many flyer designs as you want.

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Cons:

●      Short Lifespan

Flyers in general, and digital ones in particular, have very short lifespans. They lack the ability to leave a long-term impact on customers, and with the amount of content people consume these days, they are easily forgotten in favor of something new.

●      Easy to Ignore

These days, our social media feeds and inboxes are just so full that unless something really catches our attention, we’re not going to click on it. This makes a flyer sitting innocuously in your inbox really easy to forget and ignore.

Physical Flyers

Pros:

●      Higher Ad recall

Surprisingly, physical flyers are linked to a higher ad recall. Studies have found that people who receive a physical flyer over a digital one are able to recall the information in it 70% better than the other group.

●      Physical Presence

As people get tired of digital marketing, a physical flyer can be a more welcoming approach. Traditional flyers are something people can touch and feel, giving your business a physical presence. And they act as a physical reminder long after an email would have been forgotten.

●      Great for Local Marketing

While not suited to global marketing, traditional flyers are great for marketing local businesses. Their ability to target your audience locally and quickly introduce yourself to potential customers is unmatched even by the most advanced digital marketing methods.

●      Useful in Events

A physical flyer is extremely useful at events where information sharing is essential. For example, if your business has a booth at a marketing event, a flyer can serve as a reference point to allow your salesperson to better explain the details of your business. The flyer can then be handed out to serve as a reminder of that conversation.

●      Face to Face Interaction

Traditional flyers call for face to face interaction between the consumer and marketer. This not only makes the encounter more memorable, but also allows business owners to gauge consumer reaction to their service or product and make improvements accordingly.

Cons:

●      Labor Intensive

The biggest con of physical flyers is that their distribution and production are labor-intensive. You need to hire people to distribute them for you, and this can be costly if your target market is large.

●      Effectiveness Unmeasurable

The success of a physical flyer marketing campaign is often measured by the growth in business popularity. Unfortunately, this isn’t really an effective indicator of the campaign’s efficiency.

Conclusion

Although both digital and physical flyers have their pros and cons, a digital flyer will generally be better for global marketing, while a physical flyer will be unmatched at the local scale. Opt for the one better suited to your marketing needs.